Lately, a new consumer trend has come about in the market. This novel trend is about insistence upon natural, organic products being available. The demand for natural products is increasing at a rapid rate Some of the items consumers want to be natural are products which includes mineral make up or mineral cosmetics, natural foods, and chemical-free household cleaners. The explanation behind this trend is consumers are realizing that chemicals used in cosmetics, foods and cleaners could possibly cause harm to the environment, themselves, and their families. Ever since this realization occurred, many are obtaining items that are most, if not all, natural. And so, the demand for organic products began.